Bing VS Google

Google might have changed the face of the Internet searching with its one of a kind, and heavily guarded, search technology that has been demonstrated to producemore meaningful results than the established search engines of the early years (despite attempts by people utilizing search engine optimization to try and manipulate the results!), however there is a new aspirant attempting to give the Internet search a thorough facelift, and it appearsto be seeing results where so many others have tripped up. Bing.com, Microsoft’s latest attempt was released late in May 2009, and has starting then demonstrated improvements in popularity regularly in a commercial landscape where most felt that Google could not, and would not, be closed in on possibly in our times. Scarcely a couple of months after Microsoft’s introduction of Bing, Google’s market presence fell by 0.1 percent, at the same time that Bing rose to 9.3 percent of market share. Many other search engines have stagnated in their share of the pie, but when the 2nd best search engine Yahoo has only 19.3 percent of the market share, it is surprising that a fresh player such as Bing can rise to nearly 10 percent so quickly, and seems that it won’t just stop there.

What’s so remarkable about Bing? Is it just the $100million Internet Marketing and Search engine marketing campaign that has it biting away at the search engine market share? Or is there something actually worthwhile in the manner the search happens that places it over the competition, making it a genuine challenger to Google? Probably both. For example, Bing features a visual search feature which lets a user to describe what they’re searching for and then narrow down their search based on image results, thus a person who can recall what something looked like finds it hard to call to mind what it’s called, can quickly find what they’re after. Saw Caught a new car on the street but don’t know what make or type it was? Bing’s visual search will help you find that car by providing you with a parade of photos from which to choose the closest and gradually find arrive at the precise model you were going for. This may appear a simple concept at first, but Bing believes that they are changing the way people will use Internet searches in the future. By designing it to be more graphical, they hope to transform the way users search the web. It’s no surprise then that they like to refer to Bing a ‘decision engine,’ rather than a ‘search engine.’

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Written by sillyfrank on November 28th, 2009 with comments disabled.
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