I find it very interesting as I surf the web checking out marketing strategies of other business owners, I do this from time to time to get an idea of what works and what doesn’t. It’s also a great way to tweak my marketing strategies and learn from successful business owners online. I’ve come across some great ideas which have really helped me a lot with my business. And I’ve also come across some really bad content out there, mainly having to do with relevancy to target audiences and niche markets.
When you think about it writing for your target audience is just a matter of giving your market what they want that’s it pure and simple. You could never sell a steak to a group of vegetarians so why would you write a meat lovers article targeted towards vegetarians, I actually saw an article like this it totally blew my mind. And it was kind of funny because the author didn’t have a clue to why so many negative comments were left on his blog post.
Writing relevant content is also a great way to please the search engines, because the major search engines know that when a searcher types in a keyword or keyword phrase in order for searcher to have a pleasant search experience the results that come back better be relevant to what they were searching for. If you stay relevant by providing timely content on a consistent basis for what your market is looking for you will never go wrong when it comes to pleasing the search engines and humans as well, this is Kevin Thomas hope you enjoyed this relevant content.
Written by sillyfrank on November 28th, 2009 with no comments.
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With Rio de Janeiro selected to host 2016 Olympic Games, Brazil’s economy heating up and getting more exposure in the media, Brazil suddenly looms on the scene as the country to visit. There is no question that Brazil has grand variety of sites to see, from sophisticated cities to UNESCO towns and nature sites unlike any other. But have you looked at the graphs of the dropping dollar lately?
The greenback has fallen and is falling as we speak. One quick look at the price of lodging in Brazil, any accommodation, not just top hotels or resorts, and you quickly realize the costs are near if not higher that cost of travel in the United States. That means that to tour Brazil you best be prepared with quality guidebook to find where and how you could save a buck or two.
Last Lonely Planet Brazil guidebook was published in 2008; new edition is not to come out until 2011. Quick look inside you’ll note the maps are great, the coverage of where to go and what to see always in depth, but the lodging recommendations are nowhere being current.
The last edition of the Rough Guide to Brazil just came out in October of 2009. The series from the publisher are probably the closest LP’s rival but the last edition seems a rather fast update of the November 2006 version and not quite up to part of what one would expect.
Footprint, another of the top British guidebook series, is certainly in depth but too difficult to read, bulky and heavy. In that regard Lonely Planet learned from similar criticism in the past and now offers one can buy it by the chapter as most travelers will not travel entire Brazil on a single trip anyway so why log along the extra weight.
Fodor and Frommer’s guidebooks are rather poor, hardly in depth, their maps are even worse and the coverage is overwhelmingly focused on the mainstream American package tour traveler, hardly a reference guidebook for an independent traveler in search of places out of the beaten path.
One guidebook that stands out is concise though in depth, well written, nicely laid out, with good maps and easy to carry is Brazil Moon Publication. It seems also most up to date, published only in May 2009. The only problem I can see is it focuses mostly on the more affluent traveler, although it attempts to list samples of lodging appealing to the budget travel. Of course the last impression may well be relative as Brazil is definitely an expensive country to visit.
Written by sillyfrank on November 28th, 2009 with no comments.
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Google might have changed the face of the Internet searching with its one of a kind, and heavily guarded, search technology that has been demonstrated to producemore meaningful results than the established search engines of the early years (despite attempts by people utilizing search engine optimization to try and manipulate the results!), however there is a new aspirant attempting to give the Internet search a thorough facelift, and it appearsto be seeing results where so many others have tripped up. Bing.com, Microsoft’s latest attempt was released late in May 2009, and has starting then demonstrated improvements in popularity regularly in a commercial landscape where most felt that Google could not, and would not, be closed in on possibly in our times. Scarcely a couple of months after Microsoft’s introduction of Bing, Google’s market presence fell by 0.1 percent, at the same time that Bing rose to 9.3 percent of market share. Many other search engines have stagnated in their share of the pie, but when the 2nd best search engine Yahoo has only 19.3 percent of the market share, it is surprising that a fresh player such as Bing can rise to nearly 10 percent so quickly, and seems that it won’t just stop there.
What’s so remarkable about Bing? Is it just the $100million Internet Marketing and Search engine marketing campaign that has it biting away at the search engine market share? Or is there something actually worthwhile in the manner the search happens that places it over the competition, making it a genuine challenger to Google? Probably both. For example, Bing features a visual search feature which lets a user to describe what they’re searching for and then narrow down their search based on image results, thus a person who can recall what something looked like finds it hard to call to mind what it’s called, can quickly find what they’re after. Saw Caught a new car on the street but don’t know what make or type it was? Bing’s visual search will help you find that car by providing you with a parade of photos from which to choose the closest and gradually find arrive at the precise model you were going for. This may appear a simple concept at first, but Bing believes that they are changing the way people will use Internet searches in the future. By designing it to be more graphical, they hope to transform the way users search the web. It’s no surprise then that they like to refer to Bing a ‘decision engine,’ rather than a ‘search engine.’
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Written by sillyfrank on November 28th, 2009 with no comments.
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